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case study

PULSE

EVENTS

SUCCESS STORY

E V E NT S

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EUFA EURO 2012 was the 14th European Championship for men's national football hosted for the first time by Poland and Ukraine in 8 June to 1 July. EURO 2012 was played at eight venues, four of which were in Ukraine. As this was Ukraine's debut performance, two brand new stadiums were built, with the other two undergoing major renovations to deal with the incredible influx of football fans.

case:
XX

challenge:

  • develop brand names and a visual identity for the food and beverage facilities

  • create highly emotional and unique names that clearly reflect the position of each restaurant and bar

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